UK behavioural insights team

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12 July 2015

In 2012 we learned of a sinister group of Lords moving to change the behaviour of the UK population. Of course the idea of government changing minds is nothing new but medicating behaviour change to get the outcome they want, outside of some form of psychiatric institution, most certainly is.
A step down from the House of Lords we found the main agenda of the Cameron/Clegg coalition was to change the behaviour of the British public to accept the serfdom of the new world under climate taxation.

Its all a bit messy but here is the government team happy to twist your mind in tune with the Tavistock Institute and its psychological warfare against the people :

The Nudge Unit
Applying behavioural insights to charitable giving
Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences. [Accessed 29 August 2013]

Applying behavioural insights to charitable giving published 28 May 2013 [Accessed 29 August 2013]

Research and analysis
Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials published 14 June 2012 Policy paper [Accessed 29 August 2013]

Fraud, error and debt: behavioural insights team paper published 6 February 2012 Policy paper [Accessed 29 August 2013]

What we do
The Behavioural Insights Team, often called the Nudge Unit,’ applies insights from academic research in behavioural economics and psychology to public policy and services.
In addition to working with almost every government department, we work with local authorities, charities, NGOs, private sector partners and foreign government, developing proposals and testing them empirically across the full spectrum of government policy.

Read the teams blog

We are responsible for :
Encouraging and supporting people to make better choices for themselves.
Considering the application of behavioural science to policy design and delivery.
Advancing behavioural science in public policy championing scientific methodology to bring greater rigour to policy evaluation.

Who we are
Our director is Dr David Halpern.
We are a small team of 13, with backgrounds in academia (behavioural sciences and experimental methodology), policy making and marketing. We are based in London.


Our publications
Applying behavioural insights to charitable giving
28 May 2013

Research and analysis
Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials
14 June 2012 Policy paper

See all of our publications
Contact BIT General enquiries Email
Further Study
Medicating for the slave mentality : Society of Behavioural Medicine
In profile : The Tavistock Institute of Human Relations and the destruction of the west
In Profile : Wilhelm Wundt, psychological programming of children
The Lilly Wave and psychotronic warfare

Tags :Behaviour change Cabinet Office Dr David Halpern Nudge Unit UK Behavioural Insights Team